At Mobilia Group we often get asked about the difference between interior design and property styling, by both real estate agents and property owners.

Often, sellers get confused by the differences between property stylists and interior designers, and can make the mistake of hiring the wrong person for the job.

A property stylist focuses on clientele that wish to sell their property and achieve maximum possible sale price. A stylist is trained to identify exactly what the vendor and buyer requires, and how best to showcase the property to the intended demographic, a large component of stress is automatically alleviated.

Very often, when we approach a property it becomes less about personal taste, on-trend prints or even popular statement pieces. When we look at styling a property we have one thing in mind – how do we increase the value of this property to ensure a strong asking price.

Focusing not on style trends, but rather economic and real estate trends to ensure a full understanding of the market and style that you are in, is the key to effective styling.

When looking to sell your property, or if you are an agent who is about to market a new property, the need for a property stylist who truly understands what the vendor needs and also what will compel the best buyer, is key.

There is no question that a strong property styling approach can mean the difference between  a  property that sells at an ‘average’ price, and a property that sells above market value due to the compelling nature of the visual cues. While selling a property is often a stressful process for many, much of the concerns a seller has are lessened if they first take an educated approach to whom they hire to work on the process with them.

By hiring a property stylist who is trained to identify exactly what the vendor and buyer requires, and how best to showcase the property to the intended demographic, a large component of stress is automatically alleviated.

Find out more about property styling today